Saturday, October 8, 2011

Great Concept

One of my girls works for Living Social. An online "electronics commerce" or "deals" site. Like any good mother, I like to check in on the deals for her region to see how well they sell. I worry about her keeping a roof over her head you know. In reality, I should worry about her ability to support her designer shoe and purse habit but that is a story for another day. Well in my pursuit of helicopter mothering, I looked at today's deal for her region. Imagine my surprise when it was for sewing classes.

It is for a sewing studio in the New Orleans area, called Sew Sew Darling. I have NO affiliation with this shop, and it wasn't even a deal that my daughter sold, another account rep did. So if you see this in time and purchase it, thank you; but it will be of no monetary benefit to my girl. Just so you know I am not out here hawking her sales in the name of nepotism. Not that I am above that. I'm just innocent this time.

Back to my thought that started this post. This studio features sewing classes in a way that a real beginner can come and sew without investing in a sewing machine first. That can be a real stumbling block to a person who wants to learn to sew but doesn't have a machine. Doesn't know if they will like it. Doesn't want to plop down big bucks purchasing a piece of equipment they know nothing about. The studio provides machines, serger and ironing and cutting areas as well. In looking over the classes they appear to be beginner and intermediate classes aimed at getting the beginning sew-ist in the door and on their way. A Great Idea if you ask me.

The do parties as well. Birthday Parties, Bridal Showers, Bachlorette Parties. There is even a Champagne Sewing Party,
Champagne Sewing Party
Start with our Basic Sewing Party and add champagne, decadent cupcakes, and an abundance of girl time. Each party attendee receives a $20 gift certificate for a sewing class plus their own take-away sewing kit. Don’t worry, we’ll help you choose an ultra stylish project that’s perfect for fashion mavens and sewing newbies. $60/person (min. 4 ppl), 3 hours.
Sign Me Up! How can you go wrong with sewing with girlfriends that is mixed with champagne?

I know a lot of fabric stores that also sell machines have classes as well, but they haven't seemed to be marketed in the same way. In order to appeal to young adults, you have to market things in a whole new way than what us old ladies are used to. This particular studio seems to be doing that.

I don't know how new the studio is but by the looks of how many of these deals have sold; they are going to be very, very busy. I wish them luck and hope that this idea catches on.


  1. I agree... anything to get unsuspecting ladies hooked on sewing! It is a joy to teach others... it is contagious!!

  2. Thank you so much for your post! I love it! The response to the living social deal has been incredible! I'm SEW excited!!!!

    Heidi McClellan
    Sew Sew Darling


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